George's Cafe

It was a pleasure for me to conceptualise and create an immersive brand identity for a new restaurant set within the iconic Castelo de São Jorge in Lisbon. Drawing inspiration from the mythical tale of Saint George and the Dragon, I brought to life a distinctive brand that seamlessly blends history, myth, and contemporary Porteguese café culture. Every element - from a logo design subtly incorporating features of the castle, to the carefully crafted menu and merchandise, was designed with the intention of invoking a sense of history and playfulness, ultimately providing a captivating and memorable customer experience. I suggested the use of internal projection mapping to feature a fire-breathing dragon which would occasionally fly across the ceiling, injecting an element of playful surprise into the historical setting and serving as an instagram worthy moment

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