Restaurant Concept, Branding, Web & Graphic Designer

George's Cafe

It was a pleasure for me to conceptualise and create an immersive brand identity for a new restaurant set within the iconic Castelo de São Jorge in Lisbon. Drawing inspiration from the mythical tale of Saint George and the Dragon, I brought to life a distinctive brand that seamlessly blends history, myth, and contemporary Porteguese café culture. Every element - from a logo design subtly incorporating features of the castle, to the carefully crafted menu and merchandise, was designed with the intention of invoking a sense of history and playfulness, ultimately providing a captivating and memorable customer experience. I suggested the use of internal projection mapping to feature a fire-breathing dragon which would occasionally fly across the ceiling, injecting an element of playful surprise into the historical setting and serving as an instagram worthy moment

Links

Deliverables

Concept

Branding

Art Direction

Graphic Design

Web Design

No items found.

Related cases

Calendar Girls - The Musical

Associate Producer

Bright and appealing visual identity

Calendar Girls - The Musical

I was lucky enough to work on the Twitter Media project during my time at MediaMonks. With this platform, Twitter wanted to create a place that helps Twitter users engage more with their audience through case studies, articles, and guides.